Sells/leases new- and used-vehicles at dealership gross profit, volume, and customer satisfaction standards.
ESSENTIAL DUTIES include the following. Other duties may be assigned.
Satisfies the transportation needs of vehicle purchasers.
Sells/leases and delivers a minimum of 10 units per month.
Approaches, greets, and offers assistance or direction to any customer who enters the dealership showroom or sales lot.
Assists customers in selecting a vehicle by asking questions and listening carefully to their responses.
Explains fully product performance, application, and benefits to prospects.
Describes all optional equipment available for customer purchase.
Offers test drives to all prospects and accompanies them during drive to demonstrate features and benefits in action. Follows dealership procedure to obtain proper identification from customer prior to test drive.
Utilizes dealership sales control and follow-up system.
Exhibits high level of commitment to customer satisfaction.
Turns 100 percent of closed deals to finance and insurance manager, along with properly completed paperwork (insurance information, trade title, etc.).
Writes complete sales orders and processes paperwork in accordance with established dealership policies.
Prepares sold vehicles for customer delivery prior to customer arrival.
Delivers vehicles to customers, ensuring that the customer understands the vehicle's operating features, warranty, and paperwork.
Maintains an owner follow-up system that encourages repeat and referral business and contributes to customer satisfaction.
Maintains a prospect development system.
Attends sales meetings.
Maintains professional appearance.
MARGINAL DUTIES include the following. Other duties may be assigned.
Actively endorses obtaining financing through the dealership as well as all products sold by finance department.
Attends product and sales training courses as requested by sales manager.
Keeps abreast of new products, features, accessories, etc., and their benefits to customers.
Knows and understands equity and values, and is able to explain depreciation to the customer.
Notifies sales management of all prospective customer floor traffic while prospect is still on the premises and ensure that the sales management has an opportunity to meet each prospect.
Allows sales management a final chance to speak with prospects before they depart from the dealership.
Introduces customers to service department personnel to emphasize to them the quality and efficiency of service repairs and maintenance available in the dealership's service department.
Follows up on all post delivery items, tag/title work, "we-owes", and special requests to be sure that all customer expectations are met.
Reviews and analyzes actions at the end of each day, week, month, and year to determine how to better utilize time and plans more effectively.
Establishes personal income goals that are consistent with dealership standards of productivity, and devises a strategy to meet those goals.
Knows and understands the federal, state, and local laws which govern retail automobile sales.
Performs only company-related tasks while at work and do so without disturbing fellow employees ability to perform their own tasks.
Contribute to a positive work environment for fellow employees.
Abides by all company policies and procedures as defined in employee handbook and by management's direction.